[{"content":" Digital Content Strategy # Develop comprehensive content strategies that align with digital product goals and audience needs. I help create content that engages, informs, and converts.\nWhat you get: # Content audit and strategy development Editorial calendars and workflows SEO and discoverability optimization Multi-channel content planning Performance measurement frameworks Narrative Design for Digital Experiences # Craft compelling narratives that enhance user engagement and emotional connection. I specialize in creating stories that work across digital platforms and touchpoints.\nWhat you get: # Narrative architecture and user journey design Content creation and curation strategies Interactive storytelling frameworks Brand voice and tone guidelines Cross-platform content adaptation ","externalUrl":null,"permalink":"/services/content-strategy/","section":"Services","summary":"Digital Content Strategy # Develop comprehensive content strategies that align with digital product goals and audience needs. I help create content that engages, informs, and converts.\n","title":"Content Strategy \u0026 Storytelling","type":"services"},{"content":" Product Strategy \u0026amp; Roadmapping # Develop comprehensive product strategies that align business goals with user needs and technical feasibility. I help define product vision, prioritize features, and create actionable roadmaps for digital initiatives.\nWhat you get: # Product vision and positioning analysis Competitive landscape assessment User research and journey mapping Feature prioritization frameworks Go-to-market strategies Service Design \u0026amp; User Experience # Design end-to-end user experiences that are intuitive, accessible, and engaging. I focus on creating services that solve real problems while delivering exceptional user satisfaction.\nWhat you get: # User research and persona development Service blueprinting and journey mapping Interaction design and prototyping Usability testing and validation Accessibility compliance planning ","externalUrl":null,"permalink":"/services/digital-product-strategy/","section":"Services","summary":"Product Strategy \u0026 Roadmapping # Develop comprehensive product strategies that align business goals with user needs and technical feasibility. I help define product vision, prioritize features, and create actionable roadmaps for digital initiatives.\n","title":"Digital Product Strategy \u0026 Consulting","type":"services"},{"content":" Technical Project Leadership # Lead technical projects from conception to delivery, ensuring quality, timeline, and budget alignment. I bring engineering expertise and project management best practices to complex initiatives.\nWhat you get: # Project planning and timeline management Technical architecture and solution design Team coordination and resource allocation Risk assessment and mitigation Quality assurance and testing strategies Consulting \u0026amp; Advisory Services # Provide strategic technical advice and guidance for organizations undergoing digital transformation. I help teams navigate technical challenges and make informed technology decisions.\nWhat you get: # Technology strategy and roadmap development Architecture review and optimization Team capability assessment Technology vendor evaluation Digital transformation planning ","externalUrl":null,"permalink":"/services/project-management/","section":"Services","summary":"Technical Project Leadership # Lead technical projects from conception to delivery, ensuring quality, timeline, and budget alignment. I bring engineering expertise and project management best practices to complex initiatives.\n","title":"Project Management \u0026 Technical Leadership","type":"services"},{"content":" Full-Stack Web Development # Build robust, scalable web applications using modern technologies and best practices. From concept to deployment, I deliver production-ready solutions that perform and scale.\nTechnologies I work with: # Frontend: React, Vue.js, TypeScript, HTML5/CSS3 Backend: Node.js, Python (Django/Flask), Go Databases: PostgreSQL, MongoDB, Redis Cloud: AWS, Vercel, Netlify What you get: # Custom web applications and platforms API development and integration Performance optimization and security Responsive design and cross-browser compatibility Deployment and DevOps setup Data Visualization \u0026amp; Interactive Maps # Transform complex data into compelling visual narratives. I specialize in creating interactive maps and data visualizations that make information accessible and actionable.\nSpecializations: # Geographic data visualization Interactive mapping platforms Data dashboard development Real-time data integration 3D visualization and WebGL experiences What you get: # Interactive map applications Custom data visualization components Real-time data dashboards 3D/WebGL experiences Performance-optimized rendering ","externalUrl":null,"permalink":"/services/web-development/","section":"Services","summary":"Full-Stack Web Development # Build robust, scalable web applications using modern technologies and best practices. From concept to deployment, I deliver production-ready solutions that perform and scale.\n","title":"Web Development \u0026 Technical Implementation","type":"services"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/","section":"Bertrand Martin","summary":"","title":"Bertrand Martin","type":"page"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/tags/hospitality/","section":"Tags","summary":"","title":"Hospitality","type":"tags"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/tags/hugo/","section":"Tags","summary":"","title":"Hugo","type":"tags"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/projects/","section":"Projects","summary":"","title":"Projects","type":"projects"},{"content":" Overview # RomaHosting is a Rome-based short-term rental co-hosting and property management agency, helping property owners maximize their revenue on platforms like Airbnb and Booking.com. I handles everything from listing creation to guest check-in, so owners can earn more without the hassle.\nIts hands-on, multilingual approach — in Italian, English, and French — sets it apart in a market where attention to detail and local expertise make all the difference. Whether managing a single apartment or a growing portfolio, RomaHosting offers flexible, commission-based plans tailored to every owner\u0026rsquo;s needs.\nThe site # Static-first: built with the Hugo framework Multilingual : IT / EN / FR Mobile-first: the owners primarily check their business from smartphones What\u0026rsquo;s next # Grow this business to offer best service to Roman owners ","date":"15 April 2026","externalUrl":null,"permalink":"/projects/roma-hosting/","section":"Projects","summary":"Overview # RomaHosting is a Rome-based short-term rental co-hosting and property management agency, helping property owners maximize their revenue on platforms like Airbnb and Booking.com. I handles everything from listing creation to guest check-in, so owners can earn more without the hassle.\n","title":"RomaHosting","type":"projects"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/tags/rome/","section":"Tags","summary":"","title":"Rome","type":"tags"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/tags/","section":"Tags","summary":"","title":"Tags","type":"tags"},{"content":"","date":"15 April 2026","externalUrl":null,"permalink":"/tags/website/","section":"Tags","summary":"","title":"Website","type":"tags"},{"content":"","date":"10 January 2025","externalUrl":null,"permalink":"/tags/history/","section":"Tags","summary":"","title":"History","type":"tags"},{"content":" Concept # Rome\u0026rsquo;s 1,200-year arc — from a cluster of hilltop villages to the capital of a Mediterranean empire, then its slow fragmentation — is one of the great stories of human civilisation. Most visualisations of this history are either static maps or academic timelines. Roma Aeterna tries something different: a scroll-driven experience where the user moves through time, and the city transforms in front of them.\nTechnical approach # The core is a Three.js dotted globe — each dot represents a geographic coordinate, rendered as a particle — with Rome at centre. As the user scrolls, eras unlock:\n753 BCE — Seven Hills, the Tiber, Latin tribes 509 BCE — the Republic takes shape; early road network emerges 27 BCE — Augustan Rome; the Forum, the aqueducts, the legions\u0026rsquo; reach 117 CE — Trajan\u0026rsquo;s maximum extent; the empire at its peak 476 CE — fragmentation; the Western provinces dissolve Each transition uses a custom GSAP-driven interpolation between particle positions, so the city appears to literally grow and contract as you scroll.\nChallenges # Rendering 50,000+ particles at 60fps on mobile required careful instancing:\nconst geometry = new THREE.BufferGeometry(); const positions = new Float32Array(PARTICLE_COUNT * 3); // fill positions from geo dataset … geometry.setAttribute(\u0026#39;position\u0026#39;, new THREE.BufferAttribute(positions, 3)); const material = new THREE.PointsMaterial({ size: 0.012, sizeAttenuation: true, color: 0xc4713c, // terracotta }); const points = new THREE.Points(geometry, material); scene.add(points); The scroll driver samples the user\u0026rsquo;s scroll position and maps it to a timeline value, which drives both the era label and the particle morph animation simultaneously.\nStatus # The globe and scroll-driven era transitions are working. Next milestone: adding annotated city overlays (roads, walls, aqueducts) as SVG layers composited over the WebGL canvas.\n","date":"10 January 2025","externalUrl":null,"permalink":"/projects/roma-aeterna/","section":"Projects","summary":"Concept # Rome’s 1,200-year arc — from a cluster of hilltop villages to the capital of a Mediterranean empire, then its slow fragmentation — is one of the great stories of human civilisation. Most visualisations of this history are either static maps or academic timelines. Roma Aeterna tries something different: a scroll-driven experience where the user moves through time, and the city transforms in front of them.\n","title":"Roma Aeterna","type":"projects"},{"content":"","date":"10 January 2025","externalUrl":null,"permalink":"/tags/three.js/","section":"Tags","summary":"","title":"Three.js","type":"tags"},{"content":"","date":"10 January 2025","externalUrl":null,"permalink":"/tags/webgl/","section":"Tags","summary":"","title":"Webgl","type":"tags"},{"content":"With a career spanning banking, telecom, and strategic communications, I bring a rare combination of business fluency and technical depth to every engagement. My entrepreneurial experience — built across demanding international contexts — means I understand what it takes to deliver in complex, high-stakes environments.\nI am available for consulting mandates in communication strategy, cybersecurity, and AI-related projects.\nBased in Rome, I have lived and worked in Paris, Boston, New York, Hanoi, Port-au-Prince, and Dakar — giving me a genuinely global perspective on business and culture. A Sciences Po Paris graduate, I returned to university at ENSIBS to formalize my technical expertise, earning a cyberdefense engineering degree in 2023. I invest heavily in continuous learning across cybersecurity and artificial intelligence.\nIf you are looking for a consultant who can bridge strategy and technology, I would be glad to hear about your project. You can reach me by email.\n","date":"1 January 2025","externalUrl":null,"permalink":"/about/","section":"Bertrand Martin","summary":"With a career spanning banking, telecom, and strategic communications, I bring a rare combination of business fluency and technical depth to every engagement. My entrepreneurial experience — built across demanding international contexts — means I understand what it takes to deliver in complex, high-stakes environments.\n","title":"About","type":"page"},{"content":"","date":"1 November 2024","externalUrl":null,"permalink":"/tags/ai/","section":"Tags","summary":"","title":"Ai","type":"tags"},{"content":"","date":"1 November 2024","externalUrl":null,"permalink":"/tags/cesiumjs/","section":"Tags","summary":"","title":"Cesiumjs","type":"tags"},{"content":"","date":"1 November 2024","externalUrl":null,"permalink":"/tags/heritage/","section":"Tags","summary":"","title":"Heritage","type":"tags"},{"content":" The problem # Italy has over 4,500 historic city centres and millions of protected buildings. Municipalities, soprintendenze, and conservation consultants regularly need to assess how a facade will age — but today this is done through manual inspection, expensive photogrammetry surveys, and expert intuition. There is no scalable tool that can predict and visualise material degradation across a city portfolio.\nThe idea # Patina is a decision-support platform that lets conservation professionals upload a photo or 3D scan of a building, select a material type and climate scenario, and receive a time-lapse visualisation of how the surface will age over 10, 25, or 50 years — along with a degradation risk score and recommended intervention timeline.\nTechnical stack # The system is built on three layers:\nPerception — V-JEPA (Meta\u0026rsquo;s video joint-embedding predictive architecture) for learning latent representations of building surface textures and their temporal evolution from training data of aged facades.\nRendering — Gaussian Splatting for photorealistic 3D reconstruction from 2D inputs, enabling novel-view synthesis of the aged building from any angle.\nGeospatial context — CesiumJS for placing the building in its urban context, overlaying degradation heatmaps, and exporting reports for GIS-integrated workflows.\nBusiness model # Patina targets two customer segments:\nMunicipalities (comuni with heritage districts): SaaS subscription for portfolio-level monitoring and report generation for PNRR-funded restoration projects Conservation consultants: per-project licensing for detailed assessments presented to soprintendenze EU funding pathways under exploration include Horizon Europe EIC Pathfinder (deep tech) and PNRR Cultura (Italian cultural heritage digitisation).\nStatus # Proof-of-concept stage. Currently building the training dataset from publicly available facade photography of Italian historic centres, and prototyping the V-JEPA fine-tuning pipeline.\n","date":"1 November 2024","externalUrl":null,"permalink":"/projects/patina/","section":"Projects","summary":"The problem # Italy has over 4,500 historic city centres and millions of protected buildings. Municipalities, soprintendenze, and conservation consultants regularly need to assess how a facade will age — but today this is done through manual inspection, expensive photogrammetry surveys, and expert intuition. There is no scalable tool that can predict and visualise material degradation across a city portfolio.\n","title":"Patina","type":"projects"},{"content":"","date":"1 November 2024","externalUrl":null,"permalink":"/tags/startup/","section":"Tags","summary":"","title":"Startup","type":"tags"},{"content":"","externalUrl":null,"permalink":"/categories/","section":"Categories","summary":"","title":"Categories","type":"categories"},{"content":"I help organizations and teams bring digital products, heritage projects, and data-driven experiences to life. My work blends engineering, product strategy, and storytelling to deliver clear, elegant solutions for complex challenges.\nI can help with product strategy and service design, technical architecture and implementation for web and mapping projects, content and storytelling for heritage and cultural narratives, and project planning and consultation.\nI approach each engagement focusing on clarity, quality, collaboration, and sustainable solutions built to scale over time.\nGet in touch to discuss your project.\n","externalUrl":null,"permalink":"/services/","section":"Services","summary":"I help organizations and teams bring digital products, heritage projects, and data-driven experiences to life. My work blends engineering, product strategy, and storytelling to deliver clear, elegant solutions for complex challenges.\n","title":"Services","type":"services"}]